San Jose Jewelers

San Jose Jewelers hired Content Cowboys to help make a video to show off their custom jewelry crafting abilities that go beyond what they offer in the showroom case. In this video, we followed along with Master Jeweler Raul as he built a custom heirloom ring for a client using repurposed gemstones from older jewelry pieces. This video uses fast paced editing and incorporates ASMR into the video to keep the viewer engaged and interested. This type of content is a great way to show what goes on behind the scenes.